PRIVACY POLICY
Proformance Sports Privacy Policy
Last Updated: 12 May 2026
This Privacy Policy explains how Proformance Sports Pte. Ltd. ("Proformance", "we", "our", or "us") collects, uses, discloses, stores, and protects your personal data in accordance with the Singapore Personal Data Protection Act 2012 ("PDPA").
1. Introduction
This Privacy Policy applies to all users of our website, facilities, memberships, coaching services, recovery services, events, classes, social media platforms, and related services.
By using our website or Services, you consent to the practices described in this Privacy Policy.
2. Personal Data We Collect
- Full name
- Email address
- Mobile number
- Date of birth
- Membership information
- Billing and payment details
- Emergency contact information
- Fitness and wellness information voluntarily provided by you
- Website analytics and cookies
- CCTV footage, photographs, and videos
3. How We Collect Data
We may collect personal data through membership registrations, website forms, online bookings, facility access systems, social media interactions, WhatsApp or email communications, events, CCTV systems, and cookies or analytics tools.
4. Purpose of Collection and Use
We may collect, use, and disclose personal data for:
- Managing memberships and bookings
- Delivering coaching and recovery services
- Conducting fitness assessments
- Customer support and administration
- Safety and emergency response
- Marketing and promotional communications
- Website personalization and analytics
- Improving services and business operations
- Compliance with legal obligations
5. Photography, Video and Media Usage
Photographs, videos, and recordings may be taken within Proformance premises, classes, events, or training sessions for marketing, branding, promotional, operational, or social media purposes.
By entering our premises or participating in our Services, you consent to such usage unless you notify us in writing otherwise.
6. Disclosure of Personal Data
We may disclose personal data to employees, coaches, contractors, payment gateways, booking systems, marketing providers, IT providers, professional advisers, regulators, and emergency medical personnel where necessary.
7. Cookies and Website Technologies
Our website may use cookies, Meta Pixel, Google Analytics, and related technologies to improve functionality, analyze website traffic, personalize user experience, and support marketing campaigns.
Users may manage cookie settings through their browser preferences.
8. Data Security
Proformance implements reasonable administrative, technical, and physical safeguards to protect personal data from unauthorized access, disclosure, misuse, or loss.
However, no electronic transmission or storage system can be guaranteed completely secure.
9. Retention of Personal Data
Personal data may be retained as long as reasonably necessary for operational, legal, regulatory, dispute resolution, or business purposes.
Data that is no longer required will be securely deleted or anonymized where appropriate.
10. Access and Correction Requests
Under the PDPA, you may request access to personal data held by Proformance or request corrections to inaccurate data.
Requests should be submitted in writing.
11. Withdrawal of Consent
You may withdraw consent for certain uses of your personal data by contacting us in writing. Withdrawal may affect our ability to continue providing certain Services.
12. Third-Party Platforms
Our website or social media platforms may contain links to third-party websites, payment providers, or booking systems.
Proformance is not responsible for the privacy practices of third-party providers.
13. International Transfers
Where necessary, personal data may be processed or stored outside Singapore through third-party service providers. Proformance will take reasonable steps to ensure comparable PDPA protection standards.
14. Minors
Individuals under 18 years old should obtain consent from a parent or legal guardian before submitting personal data or participating in our Services.
15. CCTV Monitoring
CCTV systems may operate within Proformance premises for security, safety, operational, and incident management purposes.
16. Changes to This Privacy Policy
Proformance may amend this Privacy Policy from time to time. Updated versions become effective upon publication on our website.
17. Contact Us
Proformance Sports Pte. Ltd.
Singapore
Email: info@proformance.sg
Website: proformance.sg